What is BLUE Longevity cat food?
BLUE Longevity is a nutrient-rich, optimal-calorie formula designed to help keep your cat at her ideal weight throughout her life. Plus, BLUE Longevity cat food contains anti-aging nutrients that have been shown to fight the development of age-related diseases.

Why should I consider Longevity for my cat?
Research shows that obesity is affecting more and more cats these days—some estimates are that as many as half of all indoor cats are now obese. One study found that obese cats are twice as likely to die in their middle age, which for cats is from 6–12 years of age. Learn more about what the experts are saying.
That’s why keeping your cat at her ideal weight is so important. BLUE Longevity is formulated with nutrient-rich foods with low caloric density. So your cat gets the nutrition she needs without gaining unhealthy weight. And the anti-aging nutrients in our wholesome ingredients are combined with a low calorie diet that has been shown to increase the lifespan of pets.

What if my cat isn’t overweight?
BLUE Longevity for cats is not a short-term diet food, but rather a lifelong feeding system that is formulated to help your furry friend achieve—and maintain—her ideal weight so she can live a lean and healthy life.

What is the Lifelong Feeding System?
BLUE Longevity is designed to keep our cats lean and healthy from kittenhood, through their active adult years and into senior citizenship. That’s why we’ve created BLUE Longevity for Kittens, BLUE Longevity for Adult Cats and BLUE Longevity for Mature Cats so that your cat can easily transition to the Longevity formula that is appropriate for her life stage.

Can I start feeding my cat BLUE Longevity as an adult or in
her mature years?
Absolutely. BLUE Longevity provides benefits for each stage of your cat’s life—and it’s never too late for her to start living healthier. Like any healthy eating program, the earlier you start and the longer you stay with it, the more your cat will benefit.

What are “low caloric density” foods?
These are foods that provide fewer calories in each bite, but help “fill her up” to satisfy her hunger. Lean proteins, such as fish, are considered to be low in caloric density, as well as whole grain foods like brown rice and oatmeal, and fruits and vegetables like peas, carrots, apples and blueberries.

What are LifeSource® Bits?
LifeSource Bits contain a precise blend of vitamins, minerals and antioxidants selected
by holistic veterinarians and animal nutritionists. These include nutrients that have
been shown to help strengthen your pet’s immune system, support their specific life stage
requirements and protect them from the negative impact of environmental toxins.
Plus, unlike other brands that add vitamins, minerals and antioxidants, we cold-form LifeSource Bits to help maintain the full nutritional potency of their ingredients. This is an important difference between BLUE and all the other brands because other brands process their foods exclusively with heat, and heat can destroy the potency of nutrients by up to 75%.

Does BLUE Longevity contain any chicken or poultry by-product meals†?
BLUE Longevity contains no chicken or poultry by-product meals†. What’s more, BLUE Longevity cat food contains no artificial preservatives, colors or flavors and no corn, wheat or soy because they have been known to cause allergies in some cats.
