Why BLUE? Because only BLUE provides the unique combination of superior nutrition and ultimate protection.
We love our dogs and cats like family so we want to feed them like family. That's why BLUE™ is made with only the finest natural ingredients plus the active nutrients and antioxidants of our exclusive, cold-formed LifeSource® Bits.
You’ll be surprised to know that many of the well-known pet food brands contain ingredients that aren’t of the highest quality—things like chicken or poultry by-product meals†, corn, wheat, soy and artificial preservatives. When you compare dog food or compare cat food, we think you’ll find BLUE is a better, healthier choice—one that you can feel good about giving your beloved four-legged family member.
The Finest Natural Ingredients
for Superior Nutrition
All of our great-tasting, natural and holistic BLUE dog food and BLUE cat food recipes feature:
- Deboned chicken, lamb or fish is the FIRST ingredient, which means there is more real meat than any other ingredient
- Wholesome whole grains
- Garden vegetables and antioxidant-rich fruit
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Our Exclusive LifeSource® Bits
for Ultimate Protection
All BLUE dog and cat foods contain LifeSource Bits, a precise blend of vitamins, minerals and antioxidants selected by holistic veterinarians and animal nutritionists. “Cold-formed” for greater potency, the ingredients in LifeSource Bits have been shown to help:
- Strengthen your dog or cat’s immune system
- Support their specific life stage requirements
- Protect them from the negative impact of environmental toxins
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Learn More About Our Nutrition Philosophy
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Learn More About Our LifeSource Bits
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No Chicken or Poultry By-Product Meals†, Nothing Artificial.
Many leading pet food brands use ingredients that aren’t of the highest quality. BLUE uses only the finest natural ingredients and:
- NO chicken or poultry by-product meals†
- NO artificial flavors, colors, or preservatives
- NO corn, wheat or soy, as they have been linked to allergic reactions in some dogs
See How BLUE Compares to Your Dog’s or Cat’s Food.
Take the True BLUE Test and see for yourself what’s really in your furry friend’s food, and how it measures up to BLUE. If you think BLUE is a better choice, we’ll send you a coupon good on any bag of BLUE dry dog or cat food.
Do You Know What’s Behind
a Pet Food Label?
Understanding the ins and outs of a
pet food label starts with getting the
answers to some important questions:
- Why is the first ingredient the most
important?
- How do some brands categorize certain
ingredients to make their food appear healthier?
- Why is corn not the healthiest ingredient?
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Blue Buffalo Supports Pet Cancer Awareness
Cancer is the #1 disease-related killer of dogs and cats. The Blue Buffalo Foundation for Cancer Research, through The Pet Cancer Awareness Program, raises funds for the research of canine and feline cancer and helps educate pet parents about causes, warning signs and prevention measures.
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Check Out Our Healthy and Holistic Dog and Cat Foods
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